PROFESSIONAL DIPLOMA IN SOCIAL MEDIA MARKETING

Social media has grown to become one of the primary communication channels online and is now an integral component of a successful digital marketing strategy. However, it is a broad discipline and encapsulates a number of different specialties that should be considered.

Designed by the Digital Marketing Institute, this program explores them and equips you with the essential skills required to create and implement social strategies as part of a wider general digital marketing strategy.

Why should I earn this certification?

The Digital Marketing Institute has collaborated with industry experts through their prestigious Industry Advisory Council to define a certification informed by innovative techniques and best practices. The program covers a number of specialties including content marketing and content outreach through a score of modern and relevant social media channels.

This certification is recommended for professionals who are responsible for the planning, execution and management of social media campaigns. It is for social media specialists, executives or similarly any individual who would like to develop their digital marketing knowledge in this area. It has been designed specifically for professionals to engage as a social media specialist within an overall digital marketing domain.