Search marketing is one of the most important digital disciplines as over 90% of web users bank on search engines to find what they are looking for. As such, knowledge on how to increase the visibility of a brand and convert relevant traffic from within search engines is pivotal to nearly every business operating in the modern marketplace.
Designed by the Digital Marketing Institute, this industry aligned certification will impart to professionals the skills and knowledge required to become a search marketing specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business gain higher rankings in search engine results and get discovered faster by quality prospects.
Why should I earn this certification?
The Digital Marketing Institute has collaborated with prominent industry experts to define a search marketing certification designed to create specialists and transform careers. Become a search specialist by mastering paid search and learning how to develop and optimize ads using Google AdWords and Google’s Display Network. By knowing how to implement technical SEO tactics, you can raise search rankings and get to grips with the most viable inbound marketing tactics available.
This professional certification is ideally suited to professionals who are responsible for planning, implementation and measurement of search marketing campaigns such as search marketing specialists, search advertising and optimization professionals. Similarly, it is recommended to anyone looking to build a career or deepen their knowledge in the search marketing discipline.