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MSc Strategic Marketing

This property is marketed by

ICBT CAMPUS – Colombo Campus

Member Since: 1 year
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Offer Type

msc

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Medium

english

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Method

Depends

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Duration

15 months

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Location

olombo Jaffna Kandy Kurunegala

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Commencement

soon

Description

The programme aims to provide a high quality and professionally relevant postgraduate experience. The programme has been designed to support and develop critical appreciation of how marketing theories, procedures and practices are designed and deployed in the business world.Graduates of the programme will be equipped with the necessary skills and knowledge for a multi-disciplinary approach to marketing.

 

Programme Structure :

Stage 1

  • Consumer Behaviour: Knowing your Consumer
  • Strategic Global Marketing
  • Modern Marketing Research

Stage 2

  • Multi-Channel Strategic Marketing
  • Effective Brand and Advertising Management
  • Sales and Key Account Management

Stage 3

  • Dissertation

Entry Criteria :

  • Bachelor’s Degree in Business Management or Marketing
  • Bachelor’s Degree in other Disciplines with 2-3 Years Experience
  • Professional Qualification with 5 Years Work Experience
  • 5 Years Managerial Work Experience

Details

Last Updated On: January 13th, 2024 at 11:29 pm
Program Type:Business
Method:Depends
medium:english
commencement:soon
duration:15 months
Location:olombo Jaffna Kandy Kurunegala

Awarding Body

  • cardiff metropolitan university

Features

  • Alumni Association
  • Cafeteria
  • Clubs and Societies
  • Labs
  • Library
  • Parking
  • Recreation Area
  • Relaxation Area
  • Sports and Outdoor Activities
  • Student Center
  • Study Area
  • Wi-Fi

Statistics

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