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MSc Strategic Marketing

January 13, 2024
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This property is marketed by

ICBT CAMPUS – Colombo Campus

Member Since: 12 months

94114777888

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Offer Type

msc

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Medium

english

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Method

Depends

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Duration

15 months

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Location

olombo Jaffna Kandy Kurunegala

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Commencement

soon

The programme aims to provide a high quality and professionally relevant postgraduate experience. The programme has been designed to support and develop critical appreciation of how marketing theories, procedures and practices are designed and deployed in the business world.Graduates of the programme will be equipped with the necessary skills and knowledge for a multi-disciplinary approach to marketing.

Programme Structure :

Stage 1

Consumer Behaviour: Knowing your Consumer
Strategic Global Marketing
Modern Marketing Research

Stage 2

Multi-Channel Strategic Marketing
Effective Brand and Advertising Management
Sales and Key Account Management

Stage 3

Dissertation

Entry Criteria :

Bachelor’s Degree in Business Management or Marketing
Bachelor’s Degree in other Disciplines with 2-3 Years Experience
Professional Qualification with 5 Years Work Experience
5 Years Managerial Work Experience

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Program Type:Business

Method:Depends

medium:english

commencement:soon

duration:15 months

Location:olombo Jaffna Kandy Kurunegala

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