MSc Digital Marketing (with Placement)

Overview of the course

Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It’s helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), our MSc Digital Marketing degree will expose you to the very latest thinking, tools and techniques in digital and social media marketing.You will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.Designed for aspiring digital specialistsThis course is aimed at students from a range of backgrounds who don’t necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Digital Marketing degree will ensure you learn the theory, tools and techniques needed to develop into a specialist marketing professional ready to operate at strategic and tactical levels in industry.What you’ll gain from this degree?a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications – the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Digital Marketing.the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.learn skills and knowledge within strategic marketing and digital marketing processes.demonstrated knowledge and understanding of digital marketing tactics and implementation.the ability to effectively use informationCareers and employabilityAt Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.and communication technologies relevant to the marketing discipline.the ability to analyse a variety of relevant data used in diverse contexts to support effective decision making in the marketing discipline.

For students from Sri Lanka

Student need to hold Sri Lankan Degree at Second Class Lower, 50% or GPA 2.7 for 2:2 and Second Class Upper for 2:1 for entry to masters courses. IELTS: 6.5 with a minimum of 5.5 in each component.Students will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). All students will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic reference is required. Students will need: For 1-year Masters you will need a 6.5 grade overall with minimum of 5.5 in each component. For 2-year Masters you will need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing. TOEFL iBT – Overall score of 81 with at least 10 Reading, 9 Listening, 17 Speaking, 19 Writing.

For international students

IELTS (Academic only) – 7.0 (or better) (no component lower than 7.0); TOEFL (paper based) – 600 (or better) (with a minimum Test of Written English Score of TWE 5); TOEFL (electronic or computer based) – 250 (or better) (with essay rating of at least 5); TOEFL (internet based) – 95 (or better) (with 22 minimum in all bands); Pearson (PTE Academic) – 65 (or better) (with no communicative score less than 65); Cambridge English Scale Scores for FCE, CAE and CPE – Cambridge English Advanced (CAE) and Cambridge English Proficiency (CPE)/ 185 or above. No less than 185 in each skill.