MA Luxury Fashion Brand Management

Overview of the course

International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organisations requires the application of creativity and strong business acumen at every level. Our MA Luxury Fashion Brand Management course aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management practice and theory.Our MA Luxury Fashion Brand Management sits in a suite with the following courses:MA International Fashion ManagementMA Fashion MarketingMA Fashion CommunicationsYou learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.Key featuresGain knowledge and understanding of the strategic and organisational management of international luxury fashionChoose your specialist focus on luxury branding, and devise an individual research projectSelect from a range of possible outputs to reflect your personal career aspirations, or to support a business start-up in the luxury sectorAttend study trips to international fashion capitals such as Paris, Copenhagen, Antwerp and New YorkBenefit from industry speakers, such as senior executives and consultants working for leading luxury fashion brandsWork individually and as a team in a challenging, creative and multicultural environment within the School of Art and DesignGain a globally recognised academic qualification, in conjunction with personal and professional development for employability and entrepreneurshipPrepare for further postgraduate study such as PhD.What you’ll studyThe course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions. Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.AssessmentAssessment is 100% by coursework and involves:case studiesan industry reportpresentations (individual and team)a project proposal; andan individual research projectCareers and employabilityThis course will prepare you for senior management roles across the fashion industry, in areas such as:luxury brand managementfashion managementproduct developmentbrand managementmarketing rolesbuying for the luxury sectorretail managementfashion consultancysourcing and supply chain managementethics and sustainability in the luxury fashion industryfashion communications and PRfashion journalismThe skills and knowledge you’ll learn through this course will be transferable to roles within other industries.

For students from Sri Lanka

Student need to hold Sri Lankan Degree at Second Class Lower, 50% or GPA 2.7 for 2:2 and Second Class Upper for 2:1 for entry to masters courses. IELTS: 6.5 with a minimum of 5.5 in each component.Students should have a 2.2 honours degree. Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis. Students should have IELTS 6.5 (with a minimum of 5.5 in each skill). TOEFL iBT – Overall score of 81 with at least 10 Reading, 9 Listening, 17 Speaking, 19 Writing.

For international students

IELTS (Academic only) – 7.0 (or better) (no component lower than 7.0); TOEFL (paper based) – 600 (or better) (with a minimum Test of Written English Score of TWE 5); TOEFL (electronic or computer based) – 250 (or better) (with essay rating of at least 5); TOEFL (internet based) – 95 (or better) (with 22 minimum in all bands); Pearson (PTE Academic) – 65 (or better) (with no communicative score less than 65); Cambridge English Scale Scores for FCE, CAE and CPE – Cambridge English Advanced (CAE) and Cambridge English Proficiency (CPE)/ 185 or above. No less than 185 in each skill.