Higher Diploma in Digital Marketing

Programme Structure

Year 1 – Module

1. Business Communications
2. Introduction to Marketing
3. Fundamentals of Business Management
4. Managing Information Systems
5. Introduction to Digital Marketing
6. Mobile and Social Media Marketing
7. Email Marketing
8. Website Design and Optimization

Year 2 – Module

1. Consumer Behavior in Digital Environment
2. Content Marketing
3. Search Engine Optimization
4. Display and Video Advertising
5. Digital Marketing Insights and Analytics
6. Digital Innovation and Entrepreneurship
7. Digital Strategy and Planning
8. Project