- Provide students with a foundational understanding of the principles and concepts of service management.
- Equip participants with practical skills in customer relationship management, service quality, and service innovation.
- Foster critical thinking and problem-solving abilities to address challenges and opportunities in the service industry.
- Enhance students’ communication and interpersonal skills to effectively interact with customers and stakeholders.
- Prepare graduates for entry-level positions in service-oriented businesses or further studies in service management or related fields.
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