The data-driven marketing professional program is designed to provide knowledge on essential data-driven marketing concepts, provide skills to evaluate and identify the best practices, and the emerging concepts in data-driven marketing. It further focuses on developing a comprehensive data-driven marketing project, including data instruments, tools, and tactics that need to transform data to meet the marketing and business objectives and facilitate effective and efficient data usage for marketing decisions.
OBJECTIVES AND LEARNING OUTCOMES
- To explain essential theoretical concepts related to data-driven marketing, its functions and its applications.
- To identify the importance of data and their analysis to drive the business forward.
- To identify the importance of customer insights in the marketing decision-making process.
- To evaluate the effectiveness of marketing decisions such as marketing campaigns and to take appropriate actions based on the techniques learnt from the program.
- To apply related matrices to analyze the insight of customer data to drive the business and to discover futuristic opportunities.
FOR WHOM
- Marketing professionals inspired to have a better understanding of their customers and their behavior to improve decision-making
- Professionals at the decision-making levels who need to equip themselves with the data-driven tactics
- Students and aspiring marketing professionals with fundamental knowledge in marketing and digital marketing and wish to upgrade their competencies and as a value addition for their career
WHY THIS PROGRAMME THE BEST OPTION FOR YOU?
- The pioneering certificate programme to transform data to meet the marketing and business objectives
- It provides knowledge on essential data-driven marketing concepts, skills to evaluate and identify the best practices, and the emerging concepts in data-driven marketing
ENTRY CRITERIA
- Those who are 16 years and above with professional aspiration (after O/L)
- Good Working knowledge of English and basic knowledge in digital marketing and IT
