BSC (HONS) MARKETING MANAGEMENT

Marketing is the driving force behind modern business and a topic that impacts upon everyone’s lives. The changing demands of consumers, coupled with environmental, social, and commercial impacts, affect how businesses operate. This degree course aims to develop the students understanding of how both businesses and Marketing Managers function. Marketing management is regularly faced with the need to analyze complex situations, develop a viable plan of action and pursue this plan to successful completion. This course focuses on practice as well as theory.