BSc (Hons) in E-Tourism and Digital Marketing

From the introduction of management systems to the surfacing of online travel agencies, the emergence of Airbnb, rise of viral marketing and digital influencers, the global tourism industry has been changed forever with the introduction of the internet and digital platforms. Smart technologies, AI along with social media have changed the tourism landscape to be more efficient, competitive, and exciting at the same time. The

BSc. Hon. in E-Tourism and Digital Marketing is an Honours degree programme focused on a variety of aspects of this new generation of tourism which covers the use of digital media, location-based and mobile marketing, online reputation and E-branding focused on increasing digital visibility, brand positioning, optimising social media presence and managing electronic commerce. Overall, the degree will introduce students to the role of information and communications technologies (ICT) in modern tourism operations.

By completing this programme, students will gain a thorough knowledge of Digital Tourism and E-Commerce necessary to develop an effective marketing and sales strategy for any related venture. This programme is designed to provide valuable insights into understanding the direction of the future of E-Tourism along with measures to be employed in order to stay ahead of the competition. Students will gain experience in the use of tools and software related to digital positioning in search engines (SEO), online advertising, web technologies for tourism and digital marketing, network and database systems and management information systems.

Graduates of this programme will engage in research and innovative engagements alongside the faculty and work with the industry on various projects throughout their studies. Internships are part of the curriculum and will be carried out in partnership with recognised organisations in the industry.