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BA(Hons) Business and Marketing

This property is marketed by

Universal College Lanka

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Offer Type

degree

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Medium

English

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Method

Full Time

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Duration

04 Years

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Location

Colombo

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Commencement

September / January

Description

As global markets become more competitive Marketing professionals are much sought after in the dynamic and effervescent Business and Marketing industry. Paradigm shifts in a global context inclusive of the economy, the emerging digital era and savvy buyer habits, are factors that are creating rippling changes in the marketing milieu. With these new paradigm shifts the important role and relevance of the Marketing professional becomes paramount.

Naturally, the demand for Marketing Professionals in many industries is experiencing a phenomenal boom and set to witness a growth of 20%. The time is ripe for those with personality and flair and have an interest in brands, trends, and people, to consider a peg in this dynamic context. The plethora of jobs that will open-up will be catalyst in creating profitable careers for those who love to delve in Marketing and get “their hands dirty”.

Keeping this ‘marketing-scape’ in mind, the University of Central Lancashire’s BA (Hons) Business and Marketing Degree is stylised to create value, incorporating strategy, business insights and information that will propel the student to reach the zenith and compete on a global platform. The students would be privileged to learn how to develop successful marketing campaigns, manage marketing teams, develop brands, market positioning and build brand image, conduct marketing research and competitor analysis, social media, how to be a responsible marketeer and explore strategic approach for marketing. The holistic degree includes key disciplines such as business strategy, human resource management, economics, international business and globalisation. This all-encompassing inter-disciplinary perspective includes trending digital marketing and will ensure that the students gain the best business acumen, whilst sharpening their skills and talents.

Details

Last Updated On: March 28th, 2024 at 2:07 am
Program Type:Business
Method:Full Time
medium:English
commencement:September / January
duration:04 Years
Location:Colombo

Features

  • Book Shop
  • Cafeteria
  • Clubs and Societies
  • Labs
  • Library
  • LMS
  • Medical Facilities
  • Parking
  • Recreation Area
  • Relaxation Area
  • Student Center
  • Study Area
  • Wi-Fi

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