Bachelor of Business Management (Special) Degree in Marketing

Bachelor of Business Management (Special) Degree in Marketing contains four levels (four years), and each level is modeled on a specific job role progressively leading to a ‘strategist’ (associate to analyst to a specialist to strategist). And in developing the content a 3D approach had been undertaken, where knowledge, skills, and attitudes were combined in creating a strategist who is competent, capable, and confident.

Further, the degree program is structured into eight learning pillars (Business Environment, Management, Accounting.