Bachelor of Arts Honors in Public Relations and Media Management (BA Hons (PRMM))

The Bachelor of Arts Honors in Public Relations and Media Management is designed to provide
a platform to gain knowledge, skills, and experience in public relation and Media Management.
It is understood that there are several social necessities which cater to this field in both private
and government sectors. Public Relation is a tool of promoting one’s (institutional) personality in
terms of drawing an interest towards itself. In this sense, media plays a major role. On the other
hand, it is hard to find a particular University course in Sri Lanka in this field to fill this social
need. The curriculum of the degree course has been developed to provide students with
knowledge and skills that are required in providing services as public and media relation officers
and professionals in related fields efficiently and effectively. The course would also facilitate
undergraduates to gain insights and investigate into emerging and escalating social and
professional objectives and issues.
Knowledge of Public Relations and Media Management have been taken into serious
consideration in this curriculum within the professional milieu. A substantial course in Public
Relations and Media Management has not so far been offered by any other higher education
institution either government or private sectors. Therefore this course undertakes to fill up the
pervasive vacuum. Our mission in this venture is to make pertinent arrangements in the capacity
of bringing upon the Public Relation education in terms of the local and international
development goals. On the other hand, this fee levying course will also provide an opportunity to
obtain additional funds to strengthen the existing facilities of the Department of Mass
Communication.