Bachelor of Arts (General) Degree programme Public Relations & Media Management

The Bachelor of Arts (General) degree programme is designed to provide a platform to gain
knowledge, skills, and experience in public relations and related fields. It is understood that there
are several social necessities which cater to this field in both private and government sectors.
Public Relations is a tool of promoting one’s (institutional) personality in terms of drawing an
interest towards itself. In this sense, media plays a major role. On the other hand, it is hard to
find a particular University course in Sri Lanka in this field to fill this social need. The Syllabi of
the degree course has been developed to provide students with knowledge and skills that are
required in providing services as public and media relation officers and professionals in related
fields efficiently and effectively. The course would also facilitate trainees to gain insights and
investigate into emerging and escalating social and professional objectives and issues.
Aspects, components and issues of Public Relations have been taken into serious consideration in
this curriculum within the professional milieu. A substantial course in Public Relations have not
so far been offered by any other higher education institution either government or private sectors.
Therefore this course undertakes to fill up the pervasive vacuum. Our mission in this venture is
to make pertinent arrangements in the capacity of bringing upon the Public Relation education in
terms of the local and international development goals.