Digital marketing channels have revolutionised business operations. With the growth of markets and technologies, the scope for digital marketing is only going to continue to expand and there is an immense potential for its growth in Sri Lanka. The BA (Hons) Digital and Social Media Marketing will equip students with the skills and experience that employers demand of modern marketing professionals and they will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. This experience will allow these graduates to innvate and develop creative solutions for digital marketing challenges, while being mindful of ethical business and sustainability that will position them to create long-lasting value for their organisations and become responsible marketing professionals and business leaders. Through this degree, students will study the full spectrum of contemporary digital and social media marketing.
On successful completion of the BA (Hons) Digital and Social Media Marketing, students will be awarded with a Staffordshire University degree.