Applied Degree in Digital Business

4-Year Programme. Instructor-led Live and Mentor-led Blended Learning.
Pearson BTEC Level 5 Higher National Diploma in Business (Digital Marketing)
and International Top-up Degree in Digital Business.

This programme aims to produce graduates who are competent in the development and management of modern businesses in the New Digital Economy.

Students will gain understanding of the digital economy and business models to create digital commerce ventures, using Lean Canvas methodology. They will identify innovative solutions, establish digital commerce strategies, facilitate product positioning, setup online stores and implement digital sales and marketing process to engage customers and stakeholders in a digitally enhanced environment.

They will gain deep domain skills in digital marketing for online2offline customer engagement with social media marketing, content marketing, marketing analytics, search engine marketing and optimization.

Learners will gain 21st century soft skills to grow in the future workplace including agile entrepreneurial leadership skills, workplace collaboration skills, creativity and innovative thinking, as well as problem solving skills and advanced communication skills.

Beyond business development skills, our students will be augmented with business management knowledge and skills for sustainable business management including financial management, agile management, business analytics and information security management.

In a nutshell, the curriculum provides the opportunity for the young digital-savvy marketing enthusiast to gain international experience while studying for a globally recognised British Degree in Digital Business. Upon graduation, they would be able to either lead their own digital enterprise or find many attractive opportunities in the marketing and communications industry.