ABE Level 3 Award in Digital Marketing Essentials for Small Businesses

This qualification is aimed at individuals who are thinking about setting up a small business or who are already running such a venture. During the course you will create a digital marketing plan which will build practical skills and knowledge of using digital technology to improve business performance.  The qualification is assessed by assignment.

On completing this programme, you will be able to:

• Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
• Outline the practical aspects of creating the infrastructure for digital and online tools
• Identify potential legal and contractual considerations
• Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
• Suggest how digital and online tools can be used to generate revenues for the business
• Create an online profile for a business and potential points of differentiation
• Explain the importance of customer behaviour in an online context
• Develop a creative digital marketing plan for a small business