Business Psychology
Business psychology, also known as industrial-organizational psychology, combines insights drawn from psychology about human behavior and thinking with different aspects of a business to improve the effectiveness, productivity, quality of life and well-being of employees, profitability of businesses and satisfaction of customers.
Every business is a human enterprise and our ability to understand, predict and influence humans effectively is the key to business success. There is no aspect in business that psychological applications cannot be utilized.
Business and organizational psychology is one of the most popular sciences that almost all large organizations are using to strategically manage their staff and influence customers. Here are some examples where businesses use psychological applications.
Human Resources Management
Future of HRM is all about analyzing and influencing human mind. From Psychometric testing in screening and selection to employee engagement, job satisfaction, quality of life, Stress management to well-being all modern HR processes require and in-depth understanding of human behavior and attitudes.
Training and Development
In a world where organizations are moving from group training to coaching, trainers and consultants must have the ability to understand and appreciate the differences between people in terms of the way they think and behave. Finding out the different personality types, learning styles and cognitive skills are essential for future training and development.
Marketing, Sales, Advertising and Branding
Gone are the days of traditional consumer surveys. Modern marketing and advertising strategies go on the use latest research findings in psychology and neuroscience to influence their target populations. In a world where competition overwhelming, these insights will give you an edge over the others.
Cyberpsychology
From customizing UI based on culture, generation and the socio-economic class to matching the colors, fonts and the flow in apps to the natural brain processes, insights about human behavior and preferences could largely make IT and Digital platforms more effective and appealing.
If you wish to know more about how psychological insights could be used in your line of work, please arrange a meeting with our student advisors.
Diploma in Business and Organizational Psychology (DOP)
Diploma in Business and Organizational Psychology is a Level 5, 120 Credit Professional diploma designed for individuals from the corporate sector who wish to apply psychological insights to make their profession more successful.
This program attracts professionals in different industries, entrepreneurs, trainers and consultants who understand that mastering the science of the mind will take them to the next level in their respective fields.
Understanding human behavior will not only be useful for them to become more effective in their interactions with their staff, colleagues and customers but also empower them with the ability to reflect on their own behavior to improve their own quality of life and well-being.
Delivered by experts in psychology, the discussions will be helpful in your analyzing others, predicting behaviors, improving your ability to control your emotions, dealing with issues and conflicts in a better manner and achieving your goals with much ease and satisfaction.
