MSc in Business & Organizational Psychology

Business and Organizational Psychology

Business and Organizational Psychology is where insights drawn from psychological theories and models are applied in different aspects of a business. Use of psychological concepts to gain a competitive advantage in management, human resources, sales and marketing, branding and advertising was done by major corporate organizations for decades and most of these were not discussed publicly. The information that corporate giants are using psychology to understand, predict and influence humans came to light recently and since then there is a major drive in the companies throughout the world to benefit from business and organizational psychology. From use of psychometric testing in screening candidates to neuro-marketing, consumer psychology, behavioral economics and cyber-psychology, all aspects of a business are based on psychological strategies. If you are interested in becoming a part of a growing force in the business world, check out this program in more detail.