Recently, the digital population worldwide crossed 4 billion mark for the first time. 91 per cent potential customers have moved online where they are actively searching for product and services, making the digital marketing space lucrative and popular for marketers and enterprises. The demand is rising day-by-day for the well-versed digital marketers. Star Digital Marketing Expert is an all-inclusive course that is suitable for learners and professionals of all levels and disciplines and will prepare them for a specialised role within the overall marketing domain. It is an advanced digital marketing course for working professionals, business owners and job-seekers, crafted meticulously, covering various modules of digital marketing, wherein they learn about marketing online, bringing targeted traffic to website, generating potential business leads and increasing brand awareness by using various online platforms like search engines, social media, email marketing, online display advertising, mobile marketing, content marketing and much more.
With the help of this course, marketing and advertising professionals can better understand digital marketing or get more out of their digital channels. Digital marketers can take up this course to fast-track their career and intensify their domain knowledge. Small and medium business owners (Entrepreneurs) can learn how to maximize online channels for growing their business. Technology/IT Professionals who are client facing, and are required to pitch digital marketing solutions to their customers, can hone their abilities. And, students can learn about digital marketing to explore a wide range of career opportunities.
Audience
Beginner – Intermediate
Digital Marketing Course Objectives
In this course, you will learn about:
- The role of digital marketing in overall marketing strategy
- Pertinent concepts in digital marketing, like, marketing datasets, dummy display ads, virtual website optimization, SEO, and so on.
- Analytical concepts to measure marketing effectiveness, like, analytical software, launching of dummy display ads, creating optimization of website through Google Adwords, etc.
- Application of the above learned concepts in the creation of a holistic online marketing plan, in line with the main marketing strategy.
