DIPLOMA IN PROFESSIONAL BUSINESS MANAGEMENT (ENGLISH MEDIUM)

WHAT YOU STUDY

• Introduction to Management
• Definitions of Management
• Concept of Management
• Type of Manager
• Managerial Skills
• Roles of Manager
• Marking Decisions
• Organizational Environment
• Function of Management
• Planning
• Organizing
• Leadership
• Staffing
• Controlling
• Introduction to Marketing Management
• Core Marketing Concept
• Marketing philosophies
• Marketing Environment
• Marketing Process
• Marketing behaviours
• Market Segmentation and Marketing
• Introduction to Financial Management
• Financial Management and Objective
• Warkeing Capital Management
• Financial Statement Analysis
• Managerial Trends
• Cultural Diversity
• Globalization
• Knowledge Management